Carpenter Gregory S.

Gregory S. Carpenter

Information about the author Gregory S. Carpenter will soon be added to the site.
Found 4 papers in total
Market expansion, cannibalization, and international airline pricing strategy
Market expansion, cannibalization, and international airline pricing strategy
1994
The authors analyze market response and pricing of air travel on the Paris-Abidjan,...
Competitive strategies for late entry into a market with a dominant brand
Competitive strategies for late entry into a market with a dominant brand
1990
This paper considers optimal positioning, advertising, and pricing strategies for a...
Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
1989
Brand positioning and competitive reaction are important determinants of optimal brand...
Modeling asymmetric competition
Modeling asymmetric competition
1988
The effects of the marketing actions of one brand can be distributed among its...
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