Wernerfelt Birger

Birger Wernerfelt

Information about the author Birger Wernerfelt will soon be added to the site.
Found 3 papers in total
Brand loyalty and market equilibrium
Brand loyalty and market equilibrium
1991
Two concepts of brand loyalty are defined, ‘inertial’ brand loyalty...
Sources of superior performance: Market share versus industry effects in the U.S. brewing industry
Sources of superior performance: Market share versus industry effects in the U.S. brewing industry
1991
Using financial measures of performance the authors investigate the sources of value...
A model for customer complaint management
A model for customer complaint management
1988
A model of customer complaint management is developed in terms of defensive marketing...
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