Fornell Claes

Claes Fornell

Information about the author Claes Fornell will soon be added to the site.
Found 2 papers in total
The cooperative venture formation process: A latent variable structural modeling approach
The cooperative venture formation process: A latent variable structural modeling approach
1990
This article addresses management process issues for forming cooperative ventures with...
A model for customer complaint management
A model for customer complaint management
1988
A model of customer complaint management is developed in terms of defensive marketing...
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