Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Gary J. Russell
Information about the author Gary J. Russell will soon be added to the site.
Found
2 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
Customer targeting: a neural network approach guided by genetic algorithms
2005
One of the key problems in database marketing is the identification and profiling of...
Recovering measures of advertising carryover from aggregate data: The role of the firm’s decision behavior
1988
Data interval bias, the biased estimation of advertising carryover in aggregate data,...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers
