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John T. Mentzer
Information about the author John T. Mentzer will soon be added to the site.
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2 papers
in total
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The evolution of sales forecasting management: a 20-year longitudinal study of forecasting practices
2006
This paper presents results of a survey designed to discover how sales forecasting...
Forecasting technique familiarity, satisfaction, usage, and application
1995
A ten-year retrospective study was undertaken to answer the question ‘Have sales...
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