Clarke Stuart

Stuart Clarke

Information about the author Stuart Clarke will soon be added to the site.
Found 7 papers in total
Customer relationship marketing – a promise broken? how to establish if your CRM investment was worthwhile
Customer relationship marketing – a promise broken? how to establish if your CRM investment was worthwhile
2003
Customer Relationship Marketing (CRM) is the most recent of a long list of business...
Corporate modelling in the metals industry: Ensuring a systems approach to corporate strategy development
Corporate modelling in the metals industry: Ensuring a systems approach to corporate strategy development
1997
This is the third of three case studies showing how the systems approach can be used...
Exploring corporate performance
Exploring corporate performance
1996
The ever increasing uncertainty of the modern business environment and the futility of...
Exploring corporate performance
Exploring corporate performance
1996
The ever increasing uncertainty of the modern business environment and the futility of...
Exploring corporate performance
Exploring corporate performance
1996
The ever increasing uncertainty of the modern business environment and the futility of...
Corporate modelling at RAC motoring services
Corporate modelling at RAC motoring services
1996
A model of RAC’s roadside operations was built using a new corporate modelling...
Corporate modelling in the UK: A survey
Corporate modelling in the UK: A survey
1995
During the 1960s and 70s integrated corporate models promised to eradicate many of the...
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