Dhar Sanjay K.

Sanjay K. Dhar

Information about the author Sanjay K. Dhar will soon be added to the site.
Found 4 papers in total
Asymmetric store positioning and promotional advertising strategies: theory and evidence
Asymmetric store positioning and promotional advertising strategies: theory and evidence
2002
Asymmetrically positioned retailers, who vary in the quality/in-store service offered,...
The optimal choice of promotional vehicles: Front-loaded or rear-loaded incentives?
The optimal choice of promotional vehicles: Front-loaded or rear-loaded incentives?
2000
We examine the key factors that influence a firm's decision whether to use...
The effects of cross-ruff coupons on sales and profits
The effects of cross-ruff coupons on sales and profits
1998
Cross-ruff coupons are obtained at the time of purchase of a carrier brand and may be...
The introduction and performance of store brands
The introduction and performance of store brands
1995
The authors present an analytical framework for understanding what makes a product...
Papers per page: