Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Kristiaan Helsen
Information about the author Kristiaan Helsen will soon be added to the site.
Found
2 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
The impact of a product-harm crisis on marketing effectiveness
2007
Product-harm crises are among a firm’s worst nightmares. A firm may experience...
Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers
1994
The objective of this study is to gain insights into the effectiveness of consumer...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers
