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Leigh McAlister
Information about the author Leigh McAlister will soon be added to the site.
Found
3 papers
in total
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A Dynamic Model of the Effect of Online Communications on Firm Sales
2011
Interpersonal communications have long been recognized as an influential source of...
Commentary–Reexamining Bayesian Model‐Comparison Evidence of Cross‐Brand Pass‐Through
2011
Using the Bayes factor estimated by harmonic mean [1994] to compare models with and...
Implications and relative fit of several first-order Markov models of consumer variety seeking
1994
The authors derive n- brand solutions for several first-order Markov models of...
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