Simester Duncan

Duncan Simester

Information about the author Duncan Simester will soon be added to the site.
Found 5 papers in total
Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
2011
Many markets have historically been dominated by a small number of best‐selling...
Why are bad products so hard to kill?
2010
It is puzzling that firms often continue to invest in product development projects...
Bias and variance approximation in value function estimates
2007
We consider a finite-state, finite-action, infinite-horizon, discounted reward Markov...
Optimal promotion strategies: A demand-sided characterization
1997
We generalize Narasimhan's model of retail promotion to include multiple products and...
Model selection criteria: An investigation of relative accuracy, posterior probabilities, and combinations of criteria
1995
The authors investigate the performance of empirical criteria for comparing and...
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