Sawhney Mohanbir S.

Mohanbir S. Sawhney

Information about the author Mohanbir S. Sawhney will soon be added to the site.
Found 3 papers in total
MOVIEMOD: An implementable decision support system for prerelease market evaluation of motion pictures
MOVIEMOD: An implementable decision support system for prerelease market evaluation of motion pictures
2000
In spite of the high financial stakes involved in marketing new motion pictures,...
A cross-functional approach to evaluating multiple line extensions for assembled products
A cross-functional approach to evaluating multiple line extensions for assembled products
2001
Assembled product manufacturers often introduce line extensions that share components...
Modeling goes to Hollywood: Predicting individual differences in movie enjoyment
Modeling goes to Hollywood: Predicting individual differences in movie enjoyment
1994
Consumer behavior researchers are getting more interested in the experiential aspect...
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