Parker Philip M.

Philip M. Parker

Information about the author Philip M. Parker will soon be added to the site.
Found 2 papers in total
Formulating dynamic strategies using decision calculus
1997
This paper presents an applied methodology to assist managers in strategically setting...
Aggregate diffusion forecasting models in marketing: A critical review
1994
Since the 1960s, a number of new product diffusion models have been developed and...
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