Lehmann Donald R.

Donald R. Lehmann

Information about the author Donald R. Lehmann will soon be added to the site.
Found 6 papers in total
Brands and branding: research findings and future priorities
Brands and branding: research findings and future priorities
2006
Branding has emerged as a top management priority in the last decade due to the...
Setting quality expectations when entering a market: what should the promise be?
Setting quality expectations when entering a market: what should the promise be?
2006
This paper examines optimal advertised quality, actual quality, and price for a firm...
Reactance to recommendations: when unsolicited advice yields contrary responses
Reactance to recommendations: when unsolicited advice yields contrary responses
2004
Recommendations often play a positive role in the decision process by reducing the...
The idea itself and the circumstances of its emergence as predictors of new product success
The idea itself and the circumstances of its emergence as predictors of new product success
2001
In view of the distressingly low rate of success in new product introduction, it is...
Using fuzzy set theoretic techniques to identify preference rules from interactions in the linear model: An empirical study
Using fuzzy set theoretic techniques to identify preference rules from interactions in the linear model: An empirical study
1995
This paper seeks to establish a parametric linkage between fuzzy set theoretic...
Cross-national ‘laws’ and differences in market response
Cross-national ‘laws’ and differences in market response
1994
International differences in general, and cultural differences in particular, exert...
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