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Mark Paich
Information about the author Mark Paich will soon be added to the site.
Found
3 papers
in total
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Pharmaceutical market dynamics and strategic planning: a system dynamics perspective
2011
Competitive pressures are forcing pharmaceutical companies to develop even more...
A multimethod approach for creating new business models: The General Motors OnStar project
2002
We developed a multimethod modeling approach to evaluate strategic alternatives for...
Boom, bust, and failures to learn in experimental markets
1993
Boom and bust is a pervasive dynamic for new products. Word of mouth, marketing, and...
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