Viscolani B.

B. Viscolani

Information about the author B. Viscolani will soon be added to the site.
Found 3 papers in total
Advertising for a new product introduction: a stochastic approach
Advertising for a new product introduction: a stochastic approach
2004
We formulate a stochastic extension of the Nerlove and Arrow's advertising model in...
New product introduction: Goodwill, time and advertising cost
New product introduction: Goodwill, time and advertising cost
2002
The advertising activity has an important role in the introduction of a new product....
Random inspection schedules with non-decreasing intensity
Random inspection schedules with non-decreasing intensity
1992
The problem of minimizing expected cost until detection of failure is addressed here,...
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