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Rajiv Lal
Information about the author Rajiv Lal will soon be added to the site.
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2 papers
in total
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Price promotions and trade deals with multiproduct retailers
1998
In this paper we study retail price promotions and manufacturer trade deals in markets...
Compensation plans for single- and multi-product salesforces: An application of the Holmstrom-Milgrom model
1993
The agency theory approach to understanding salesforce compensation plans is modified...
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