Bolton Ruth N.

Ruth N. Bolton

Information about the author Ruth N. Bolton will soon be added to the site.
Found 4 papers in total
The effect of service experiences over time on a supplier's retention of business customers
The effect of service experiences over time on a supplier's retention of business customers
2006
This paper examines the link between a supplier's marketing and service operations and...
The effect of group interactions on satisfaction judgments: Satisfaction escalation
The effect of group interactions on satisfaction judgments: Satisfaction escalation
2006
This study investigates how people's satisfaction judgments are modified after they...
An empirical analysis of determinants of retailer pricing strategy
An empirical analysis of determinants of retailer pricing strategy
2004
This paper empirically investigates the determinants of retailers' pricing decisions....
Pretesting questionnaires: Content analysis of respondents’ concurrent verbal protocols
Pretesting questionnaires: Content analysis of respondents’ concurrent verbal protocols
1993
Conventional questionnaire pretesting methods focus on directly identifying question...
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