Ramaswamy Venkatram

Venkatram Ramaswamy

Information about the author Venkatram Ramaswamy will soon be added to the site.
Found 4 papers in total
Software product assessment based on customer inputs: metrics and managerial implications
2005
We provide a framework and modelling approach to assess alignment of product variety...
Customer satisfaction for financial services: The role of products, services, and information technology
1999
In this paper, we study the drivers of customer satisfaction for financial services....
A disaggregate negative binomial regression procedure for count data analysis
1994
Various research areas face the methodological problems presented by nonnegative...
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
1993
The PIMS (Profit Impact of Marketing Strategies) data entail sparse time-series...
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