Villas-Boas J. Miguel

J. Miguel Villas-Boas

Information about the author J. Miguel Villas-Boas will soon be added to the site.
Found 6 papers in total
Communication strategies and product line design
Communication strategies and product line design
2004
When selling a product line, a firm has to consider the costs of communicating about...
The targeting of advertising
The targeting of advertising
2005
An important question that firms face in advertising is developing effective media...
Consumer learning, brand loyalty, and competition
Consumer learning, brand loyalty, and competition
2004
In several markets, consumers can gain further information regarding how well a...
Endogeneity in brand choice models
Endogeneity in brand choice models
1999
Applications of random utility models to scanner data have been widely presented in...
Price promotions and trade deals with multiproduct retailers
Price promotions and trade deals with multiproduct retailers
1998
In this paper we study retail price promotions and manufacturer trade deals in markets...
Predicting advertising pulsing policies in an oligopoly: A model and empirical test
Predicting advertising pulsing policies in an oligopoly: A model and empirical test
1993
Given that firms pulse in advertising, should firms pulse in or out of phase? It is...
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