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Brian T. Ratchford
Information about the author Brian T. Ratchford will soon be added to the site.
Found
3 papers
in total
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New product development under channel acceptance
2007
In channel structures characterized by a powerful retailer (e.g., Wal-Mart, Home...
CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods
2005
We discuss the development and implementation of CHAN4CAST, sales forecasting model,...
An empirical investigation of returns to search
1993
Using data on search and choice behavior from a local automobile market, the authors...
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