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Mary W. Sullivan
Information about the author Mary W. Sullivan will soon be added to the site.
Found
2 papers
in total
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The measurement and determinants of brand equity: A financial approach
1993
This paper presents a technique for estimating a firm’s brand equity that is...
The antecedents and consequences of customer satisfaction for firms
1993
This research investigates the antecedents and consequences of customer satisfaction....
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