Griffin Abbie

Abbie Griffin

Information about the author Abbie Griffin will soon be added to the site.
Found 3 papers in total
Customer learning processes, strategy selection, and performance in business-to-business service firms
Customer learning processes, strategy selection, and performance in business-to-business service firms
2005
Learning about customers takes place through relevant dialogues with those customers,...
Research on innovation: a review and agenda for Marketing Science
Research on innovation: a review and agenda for Marketing Science
2006
Innovation is one of the most important issues in business research today. It has been...
The voice of the customer
The voice of the customer
1993
In recent years, many U.S. and Japanese firms have adopted Quality Function Deployment...
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