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Doyle L. Weiss
Information about the author Doyle L. Weiss will soon be added to the site.
Found
2 papers
in total
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Forecasting market shares with disaggregate or pooled data: A comparison of attraction models
1994
The objective of this paper is to compare market share forecasts using parameter...
Price sensitivity and television advertising exposures: Some empirical findings
1992
Empirical research (as well as theoretical reasoning) has led to contradictory...
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