Horsky Dan

Dan Horsky

Information about the author Dan Horsky will soon be added to the site.
Found 6 papers in total
Testing the statistical significance of linear programming estimators
Testing the statistical significance of linear programming estimators
2006
Linear programming-based estimation procedures are used in a variety of arenas. Two...
Observed and unobserved preference heterogeneity in brand-choice models
Observed and unobserved preference heterogeneity in brand-choice models
2006
This paper extends the scanner-based choice literature by explicitly incorporating...
Intertemporal aggregation of heterogeneous consumers
Intertemporal aggregation of heterogeneous consumers
1994
This paper deals with a relatively unexamined facet of stochastic brand switching...
New brand positioning and pricing in an oligopolist market
New brand positioning and pricing in an oligopolist market
1992
The positioning and pricing of a new brand requires knowledge about the relationship...
Dynamic advertising strategies of competing durable goods producers
Dynamic advertising strategies of competing durable goods producers
1988
This work develops a diffusion model which incorporates word-of-mouth and advertising...
Invariant estimators for market share systems and their finite sample behavior
Invariant estimators for market share systems and their finite sample behavior
1988
The sales-marketing mix relationships for brands of a product class are often modelled...
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