Kalish Shlomo

Shlomo Kalish

Information about the author Shlomo Kalish will soon be added to the site.
Found 4 papers in total
Dynamic promotional budgeting and media allocation
Dynamic promotional budgeting and media allocation
1998
This paper addresses the managerial problem of promotional budgeting and media...
Closed-loop advertising strategies in a duopoly
Closed-loop advertising strategies in a duopoly
1997
Using the Lanchester model to describe the dynamics of the market where two firms...
Heuristics for pricing and positioning a product-line using conjoint and cost data
Heuristics for pricing and positioning a product-line using conjoint and cost data
1993
Designing and pricing a product-line is the very essence of every business. In recent...
Positioning and pricing a product line
Positioning and pricing a product line
1988
A central problem in marketing is: how should the firm position (reposition) and price...
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