Kalwani Manohar U.

Manohar U. Kalwani

Information about the author Manohar U. Kalwani will soon be added to the site.
Found 2 papers in total
Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable
Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable
2007
We study the optimal levels of advertising and promotion budgets in dynamic markets...
Selecting product development projects: Pioneering versus incremental innovation strategies
Selecting product development projects: Pioneering versus incremental innovation strategies
1993
In this paper, the authors investigate project selection choices of duopolists facing...
Papers per page: