Darrat A.F.

A.F. Darrat

Information about the author A.F. Darrat will soon be added to the site.
Found 2 papers in total
Changing market conditions and advertising strategies: Theory and evidence
Changing market conditions and advertising strategies: Theory and evidence
1998
Using a modified continuous Lanchester model of advertising competition and following...
A competitive advertising model: Some theoretical and empirical results
A competitive advertising model: Some theoretical and empirical results
1993
Using a modified Lanchester model, this article demonstrates that the policy of...
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