Berger P.D.

P.D. Berger

Information about the author P.D. Berger will soon be added to the site.
Found 4 papers in total
Optimal cooperative advertising integration strategy for organizations adding a direct online channel
Optimal cooperative advertising integration strategy for organizations adding a direct online channel
2006
Since the advent of the Web, retailers who served consumers offline (ie in stores or...
Single versus multiple sourcing in the presence of risks
Single versus multiple sourcing in the presence of risks
2006
This paper relies on a decision-tree approach to aid a buying firm in determining the...
Optimizing time limits in retail promotions: an email application
Optimizing time limits in retail promotions: an email application
2005
Most marketing managers know intuitively that once a customer delays a purchase...
Optimal co-operative advertising decisions in direct mail operations
Optimal co-operative advertising decisions in direct mail operations
1992
This paper considers optimization of vertical co-operative promotion decisions in a...
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