Mesak H.I.

H.I. Mesak

Information about the author H.I. Mesak will soon be added to the site.
Found 9 papers in total
On the impact of initial performance on the effectiveness of advertising pulsation policies
On the impact of initial performance on the effectiveness of advertising pulsation policies
2002
Using a modified version of a Vidale–Wolfe model, proposed by Little, this paper...
Optimal advertising pulsation policies: A dynamic programming approach
Optimal advertising pulsation policies: A dynamic programming approach
2001
This study formulates and solves an advertising pulsation problem for a monopolistic...
Incorporating price and replacement purchases in new product diffusion models for consumer durables
Incorporating price and replacement purchases in new product diffusion models for consumer durables
1995
The article presents theoretical and empirical research findings which incorporate...
Hybrid subgames and copycat games in a pulsing model of advertising competition
Hybrid subgames and copycat games in a pulsing model of advertising competition
1999
In recent papers we introduced the game of pulsing competition (PC) in advertising...
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models
1998
Previous research suggests that a multinomial logit model of market share (MNL) is...
Changing market conditions and advertising strategies: Theory and evidence
Changing market conditions and advertising strategies: Theory and evidence
1998
Using a modified continuous Lanchester model of advertising competition and following...
A simple model of international joint venture distributorships: The American-Kuwaiti experience
A simple model of international joint venture distributorships: The American-Kuwaiti experience
1995
The paper develops an analytical model for analyzing international joint venture...
A competitive advertising model: Some theoretical and empirical results
A competitive advertising model: Some theoretical and empirical results
1993
Using a modified Lanchester model, this article demonstrates that the policy of...
Scheduling professionals in the retail pharmacy chain
Scheduling professionals in the retail pharmacy chain
1992
To control operating costs, a zero-one integer programming model is developed to...
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