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Minghui Ma
Information about the author Minghui Ma will soon be added to the site.
Found
2 papers
in total
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Bundling of Vertically Differentiated Products in a Supply Chain*
2017
We consider a supply chain consisting of a single manufacturer and a single retailer....
Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance
2017
Despite growing interest in various facets of the position of chief marketing officer...
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