Vinzi Vincenzo Esposito

Vincenzo Esposito Vinzi

Information about the author Vincenzo Esposito Vinzi will soon be added to the site.
Found 1 papers in total
Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value
Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value
2016
Although previous studies have documented a positive link between traditional media...
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