Colicev Anatoli

Anatoli Colicev

Information about the author Anatoli Colicev will soon be added to the site.
Found 1 papers in total
Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value
Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value
2016
Although previous studies have documented a positive link between traditional media...
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