Ruiz-Aliseda Francisco

Francisco Ruiz-Aliseda

Information about the author Francisco Ruiz-Aliseda will soon be added to the site.
Found 1 papers in total
Specialist versus Generalist Positioning: Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentation
2016
At the heart of competitive strategy is the question of where firms choose to position...
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