Naik Prasad A

Prasad A Naik

Information about the author Prasad A Naik will soon be added to the site.
Found 2 papers in total
Robust Dynamic Estimation
2017
Managing marketing resources over time requires dynamic model estimation, which...
Understanding the Memory Effects in Pulsing Advertising
2015
Extant models assume that awareness decline commences instantly. In contrast, we...
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