Jacobson Robert

Robert Jacobson

Information about the author Robert Jacobson will soon be added to the site.
Found 5 papers in total
Myopic marketing management: evidence of the phenomenon and its long-term performance consequences in the SEO context
Myopic marketing management: evidence of the phenomenon and its long-term performance consequences in the SEO context
2007
Managers often have incentives to artificially inflate current-term earnings by...
Are physicians ‘easy marks’? Quantifying the effects of detailing and sampling on new prescriptions
Are physicians ‘easy marks’? Quantifying the effects of detailing and sampling on new prescriptions
2004
Much public attention and considerable controversy surround pharmaceutical marketing...
The financial rewards of new product introductions in the personal computer industry
The financial rewards of new product introductions in the personal computer industry
2003
Based on data from firms in the personal computer industry, we study the effect of new...
Composite dependent variables and the market share effect
Composite dependent variables and the market share effect
1993
Farris, Parry and Ailawadi (FPA) demonstrate that bias can arise in a regression...
Gaining comparative advantage through discretionary expenditures: The returns to R&D and advertising
Gaining comparative advantage through discretionary expenditures: The returns to R&D and advertising
1992
The authors explore the extent to which R&D and advertising expenditures generate...
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