Chandrasekharan Radha

Radha Chandrasekharan

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Found 4 papers in total
OR/SM: A prototype integrated modeling environment based on structured modeling
OR/SM: A prototype integrated modeling environment based on structured modeling
1997
This article describes the design and implementation of OR/SM, a computerized modeling...
The design and implementation of OR/SM: A prototype integrated modeling environment
The design and implementation of OR/SM: A prototype integrated modeling environment
1997
This paper describes the design, implementation, and interaction of the processes of...
Structural models of brand loyalty with an application to the automobile market
Structural models of brand loyalty with an application to the automobile market
1994
Although several studies have found that past purchases are important determinants of...
Estimating loyalty and switching with an application to the automobile market
Estimating loyalty and switching with an application to the automobile market
1992
A brand switching model that considers the choices: previous choice, current choice,...
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