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Zahra Yavari
Information about the author Zahra Yavari will soon be added to the site.
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2 papers
in total
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Multi-attribute market segmentation for the major customers of an Iranian steel-making company using value proposition elements
2016
Mass market strategy does not have a big chance for success in a competitive market....
Ranking value proposition elements of an Iranian steel-making company using a multi-attribute decision-making model
2016
The present study sought to investigate the value proposition concept from the...
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