Chintagunta Pradeep

Pradeep Chintagunta

Information about the author Pradeep Chintagunta will soon be added to the site.
Found 5 papers in total
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
2017
We study the identification of the search method consumers use when resolving...
Structural modeling in marketing: review and assessment
Structural modeling in marketing: review and assessment
2006
The recent marketing literature reflects a growing interest in structural models,...
Sole entrant, co-optor, or component supplier: optimal end-product strategies for manufacturers of proprietary component brands
Sole entrant, co-optor, or component supplier: optimal end-product strategies for manufacturers of proprietary component brands
2006
We propose the optimal strategies in the end-product market for manufacturers of...
Understanding store-brand purchasing behavior across categories
Understanding store-brand purchasing behavior across categories
2006
This paper investigates whether the tendency to buy store brand is category specific,...
An empirical investigation of advertising strategies in a dynamic duopoly
An empirical investigation of advertising strategies in a dynamic duopoly
1992
The equilibrium profit-maximizing advertising policies of firms operating in a dynamic...
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