Yeh TsuMing

TsuMing Yeh

Information about the author TsuMing Yeh will soon be added to the site.
Found 4 papers in total
Measuring brand equity of cosmetic chain stores by hybrid multiple criteria decision making methods
Measuring brand equity of cosmetic chain stores by hybrid multiple criteria decision making methods
2015
This study evaluates brand equity criteria divided into five dimensions (product,...
Using means-end chains and hierarchical value maps in leisure winery tourism values for Taiwanese and Chinese tourists
Using means-end chains and hierarchical value maps in leisure winery tourism values for Taiwanese and Chinese tourists
2015
Perceived values have an effect on a consumer's behaviour. As there is a paucity of...
The visiting motivation, perceived value and future behavioural intentions of winery tourists
The visiting motivation, perceived value and future behavioural intentions of winery tourists
2015
Wine tourism has become increasingly popular around the world, with such tourists...
Developing a cause and effect model of factors influencing fast food restaurants' service quality using DEMATEL
Developing a cause and effect model of factors influencing fast food restaurants' service quality using DEMATEL
2015
The rapid emergence of the service industry, the awakening of consumer consciousness,...
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