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PeiLing Hsieh
Information about the author PeiLing Hsieh will soon be added to the site.
Found
2 papers
in total
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Measuring brand equity of cosmetic chain stores by hybrid multiple criteria decision making methods
2015
This study evaluates brand equity criteria divided into five dimensions (product,...
Developing a cause and effect model of factors influencing fast food restaurants' service quality using DEMATEL
2015
The rapid emergence of the service industry, the awakening of consumer consciousness,...
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