Mesak Hani I.

Hani I. Mesak

Information about the author Hani I. Mesak will soon be added to the site.
Found 9 papers in total
Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations
Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations
1990
The optimal pricing policies for a new product over time are derived for a monopolist...
On deriving and validating comparative statics of a symmetric model of advertising competition
On deriving and validating comparative statics of a symmetric model of advertising competition
2003
In this article, a market share attraction model is estimated using a data set of six...
On the generalizability of advertising pulsation monopoly results to an oligopoly
On the generalizability of advertising pulsation monopoly results to an oligopoly
1999
This paper introduces, for the first time, an analytical framework for modeling and...
Monopolist optimum pricing and advertising policies for diffusion models of new product innovations
Monopolist optimum pricing and advertising policies for diffusion models of new product innovations
1998
On the theoretical side, this paper contains a general diffusion model of innovation...
A pulsing model of advertising competition: A game theoretic approach, part A – Theoretical foundation
A pulsing model of advertising competition: A game theoretic approach, part A – Theoretical foundation
1995
In this paper and its sequel, we present a theoretical model supported by both...
A pulsing model of advertising competition: A game theoretic approach, part B – Empirical application and findings
A pulsing model of advertising competition: A game theoretic approach, part B – Empirical application and findings
1995
In part A of this study, we have theoretically established the assertion that the...
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
1996
On the theoretical side, this paper characterizes qualitatively optimum price,...
Modelling monopolist pricing and protection period decisions for new products under warranty
Modelling monopolist pricing and protection period decisions for new products under warranty
1996
The main objectives of this paper are to propose diffusion models that incorporate...
An aggregate advertising pulsing model with wearout effects
An aggregate advertising pulsing model with wearout effects
1992
This paper, guided by empirical findings in the literature, develops an advertising...
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