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Gurumurthy Kalyanaram
Information about the author Gurumurthy Kalyanaram will soon be added to the site.
Found
2 papers
in total
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The shape of advertising response functions revisited: a model of dynamic probabilistic thresholds
2004
Prior work in marketing has suggested that advertising threshold effects –...
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
1992
A time series cross-sectional analysis of 18 successful later entrants in 8 categories...
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