Chintagunta Pradeep K.

Pradeep K. Chintagunta

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Found 17 papers in total
Measuring cross-category price effects with aggregate store data
Measuring cross-category price effects with aggregate store data
2006
Our objective is to understand the cross-category effects of marketing activities...
Beyond the endogeneity bias: the effect of unmeasured brand characteristics on household-level brand choice models
Beyond the endogeneity bias: the effect of unmeasured brand characteristics on household-level brand choice models
2005
We investigate the role of potential weekly brand-specific characteristics that...
Effects of brand preference, product attributes, and marketing mix variables in technology product markets
Effects of brand preference, product attributes, and marketing mix variables in technology product markets
2006
We develop a demand model for technology products that captures the effect of changes...
Manufacturer–retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market
Manufacturer–retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market
2000
The issue of ‘power’ in the marketing channels for consumer products has...
Endogeneity and heterogeneity in a probit demand model: Estimation using aggregate data
Endogeneity and heterogeneity in a probit demand model: Estimation using aggregate data
2001
Two issues that have become increasingly important while estimating the parameters of...
Strategic pricing and detailing behavior in international markets
Strategic pricing and detailing behavior in international markets
2005
We study three determinants of the levels of price and detailing effort across...
Time-varying competition
Time-varying competition
2005
Normative models typically suggest that prices rise in periods of high demand and...
Accounting for primary and secondary demand effects with aggregate data
Accounting for primary and secondary demand effects with aggregate data
2005
Discrete choice models of aggregate demand, such as the random coefficients logit, can...
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
2002
Researchers have recently been interested in studying the drivers of store-brand...
Measuring the effects of new brand introduction on inter-brand strategic interaction
Measuring the effects of new brand introduction on inter-brand strategic interaction
1999
This paper empirically investigates the effects of a new brand introduction on the...
Variety seeking, purchase timing, and the ‘lightning bolt’ brand choice model
Variety seeking, purchase timing, and the ‘lightning bolt’ brand choice model
1999
The ‘lightning bolt’ (LB) model provides a comprehensive framework for...
Investigating dynamic multifirm market interactions in price and advertising
Investigating dynamic multifirm market interactions in price and advertising
1999
Diagnosing the nature and magnitude of competitive interactions among firms is...
Pricing strategies in a dynamic duopoly: A differential game model
Pricing strategies in a dynamic duopoly: A differential game model
1996
We formulate a differential game model for dynamic pricing in a duopolistic market....
Investigating the sensitivity of equilibrium profits to advertising dynamics and competitive effects
Investigating the sensitivity of equilibrium profits to advertising dynamics and competitive effects
1993
The paper investigates the validity of the ‘flat maximum principle’-the...
Estimating a multinomial probit model of brand choice using the method of simulated moments
Estimating a multinomial probit model of brand choice using the method of simulated moments
1992
The multinomial probit model of brand choice is theoretically appealing for marketing...
Investigating purchase incidence, brand choice and purchase quantity decisions of households
Investigating purchase incidence, brand choice and purchase quantity decisions of households
1993
The paper develops a comprehensive utility maximizing framework to study the impact of...
A dynamic model of channel member strategies for marketing expenditures
A dynamic model of channel member strategies for marketing expenditures
1992
The authors develop a dynamic model for determining the equilibrium marketing effort...
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