Ailawadi Kusum L.

Kusum L. Ailawadi

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Found 3 papers in total
Quantifying and improving promotion effectiveness at CVS
Quantifying and improving promotion effectiveness at CVS
2007
We quantified the net unit and profit impact of each promotion offered in 2003 by CVS,...
Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses
Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses
2005
This research uses Proctor & Gamble's value pricing initiative as a context for...
Structural analysis of models with composite dependent variables
Structural analysis of models with composite dependent variables
1992
Composite variables are those that may be mathematically decomposed into additive...
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