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Barbara E. Kahn
Information about the author Barbara E. Kahn will soon be added to the site.
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3 papers
in total
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Understanding high-stakes consumer decisions: mammography adherence following false-alarm test results
2003
Consumers often have to decide whether to acquire information in high-stakes decision...
Implications and relative fit of several first-order Markov models of consumer variety seeking
1994
The authors derive n- brand solutions for several first-order Markov models of...
Effects of price promotions on variety-seeking and reinforcement behavior
1991
A stochastic model is proposed to examine how changes in frequency of price discounts...
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