Allenby Greg M.

Greg M. Allenby

Information about the author Greg M. Allenby will soon be added to the site.
Found 9 papers in total
Investigating endogeneity bias in marketing
Investigating endogeneity bias in marketing
2007
The use of adaptive designs in conjoint analysis has been shown to lead to an...
Estimating heterogeneous elimination by aspects (EBA) and economic screening rule choice models
Estimating heterogeneous elimination by aspects (EBA) and economic screening rule choice models
2006
Consumer choice in surveys and in the marketplace reflects a complex process of...
A nonparametric approach to identifying latent relationships in hierarchical models
A nonparametric approach to identifying latent relationships in hierarchical models
2000
This paper provides a method for nonparametrically modeling the relationship between...
Modeling variation in brand preference: The roles of objective environment and motivating conditions
Modeling variation in brand preference: The roles of objective environment and motivating conditions
2002
People consume products in a variety of environments. They drink beer, for example, by...
Modeling consumer demand for variety
Modeling consumer demand for variety
2002
Consumers are often observed to purchase more than one variety of a product on a given...
Bayesian statistics and marketing
Bayesian statistics and marketing
2003
Bayesian methods have become widespread in marketing literature. We review the essence...
A choice model for packaged goods: dealing with discrete quantities and quantity discounts
A choice model for packaged goods: dealing with discrete quantities and quantity discounts
2004
Utility maximizing solutions to economic models of choice for goods with either...
A choice model with conjunctive, disjunctive, and compensatory screening rules
A choice model with conjunctive, disjunctive, and compensatory screening rules
2004
Many theories of consumer behavior involve thresholds and discontinuities. In this...
Quality perceptions and asymmetric switching between brands
Quality perceptions and asymmetric switching between brands
1991
Rotating indifference curves are used to induce an income effect that favors superior...
Papers per page: