Lattin James M.

James M. Lattin

Information about the author James M. Lattin will soon be added to the site.
Found 4 papers in total
Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity
Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity
2000
Recent work in marketing has drawn on behavioral decision theory to advance the notion...
Investigating the relationship between time in market and pioneering advantage
Investigating the relationship between time in market and pioneering advantage
1994
In field studies based on pre-test market and scanner data, researchers have found...
Estimating nonlinear parameters in the multinomial logit model
Estimating nonlinear parameters in the multinomial logit model
1992
Multinomial logit models, especially those calibrated on scanner data, often use...
A two-state model of purchase incidence and brand choice
A two-state model of purchase incidence and brand choice
1991
The authors develop and test a probabilistic model of purchase incidence and a brand...
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