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Randolph E. Bucklin
Information about the author Randolph E. Bucklin will soon be added to the site.
Found
2 papers
in total
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Modelling the effect of purchase quantity on consumer choice of product assortment
1998
The authors develop a model to predict consumer selection of product assortment and...
A two-state model of purchase incidence and brand choice
1991
The authors develop and test a probabilistic model of purchase incidence and a brand...
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