Lin Zhijie

Zhijie Lin

Information about the author Zhijie Lin will soon be added to the site.
Found 1 papers in total
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
2013
Despite the popular use of social media by consumers and marketers, empirical research...
Papers per page: