Heng Cheng-Suang

Cheng-Suang Heng

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Found 1 papers in total
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
2013
Despite the popular use of social media by consumers and marketers, empirical research...
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